Ajaiy Virr Singh, a man synonymous with
fashion and the force behind
Colombo Fashion Week is a fashion forward individual with an
eye for fashion. Uplifting the local fashion industry to international heights in the recent years, Ajaiy has brought to light many young designers and has given them the
forum to shine.
In addition to helping others,
Ajaiy has also launched three
successful brands which are featured in
Mode a la Miro this week. Giving the local
gents some new flavour and rocking up the metro male space, Ajaiy has truly filled a vacuum in the male fashion scene. From sprightly
beachwear to formal or quirky styles, Ajaiy’s got a loyal following of a new breed of men in Sri Lanka. Featured this week are Ajaiy’s
three hot brands,
Arugambay,
Conscience and Stringhopper!
 |  Sri Lanka’s first ethical brand, which believes in the supply chain of happiness, uses only the best of organic cottons. The shirts have a sense of humour while being classic in orientation that finds fancy among discerning male consumers. The colour palette is very stimulating and is on par with international tastes.
To get a new ‘Conscience’ visit
www.musthaveconscience.com |
 It’s a young and quirky brand, with a Classic South Asian twist. This brand also embodies a certain sense of humor, which comes thanks to the design house which is an incubator for both Conscience and Stringhopper. Stringhopper captures the essence of modern tropical living and has rich international styling. Visit Stringhopper at www.stringhopper.lk
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A brand which bases it philosophy on the colours of our beautiful island, Arugambay is inspired by the everyday objects that surround us. The line includes an array of funky beach shorts and t’shirts for men as well as the hugely popular Arugambay flip flops and swim line. For more info log on to www.lovearugambay.com
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